LIFE. WELLNESS.
BRANDING.
A Life-Well-Lived, and a Business-Well-Loved
LifeWellBranded began at a moment when everything I thought was steady shifted.
When my values around freedom and well-being were suddenly challenged at my full-time design job, I realized I could either shape my path with intention… or stay in a place that would compromise everything I believed.
I chose the path that asked more of me, and ultimately gave more back.
As a brand designer and part-time fitness coach, I’ve lived at the intersection of creativity and holistic well-being for years. I’ve seen how alignment — in business, in body, in identity — changes the way we show up. It’s why I work with entrepreneurs who want their brand to feel grounded, expressive, and true to who they’re becoming.
LifeWellBranded is not just a design studio.
It’s a belief: that when you build a business rooted in who you are, you create a life you can stand in, grow in, and be proud of.
If you’re feeling the pull to translate your vision into something meaningful, let’s grab a complimentary virtual coffee.
I believe in the slow magic of things made by hand and the quiet, lasting power of intention.
That the work we do—when it’s done with heart—outlives trends and carries a piece of us forward. I believe branding isn’t just about how it looks, but how it feels—in the bones, in the breath, in the way someone sighs, “yes, this is it.”
I believe in Sunday dinners and the power of showing up fully to ordinary moments. I believe a life well-lived is stitched together with simple rituals, handwritten notes, and mismatched socks (because who has time to hunt for the other one when there’s living to do?).
I believe in adventure. In feet-on-the-dash, music-blasting, sing-at-the-top-of-your-lungs road trips, and that real magic is found in leaping from comfort zones and taking rogue detours.
I believe freedom is fuel—and I’d rather pave my own weird, windy path than walk a straight line that leads nowhere meaningful.
I believe in translating vision into form, clarity into design, feeling into message. I believe your brand should be an echo of your soul, not just a shiny image.
I believe entrepreneurs aren’t just business owners. We’re storytellers. Translators. Bridge-builders. Rule-breakers with big visions. I believe in crafting brands that grow with you, that expand to hold new versions of your voice, that leave room for both reinvention and rest.
I believe in dancing barefoot in the grass, in midday walks to clear your head, in resting without guilt. I believe in wellness. In moving our bodies in ways that stretch our lungs, limbs, and limits, and that hustle and flow can (and should) co-exist.
I believe beauty is everywhere. In messy drafts, lived-in spaces, and people who care deeply and dare to try again. I believe in doing meaningful work, and in teaching others how to carry that meaning forward without burning out or selling out.
I believe in the kind of connection that makes you feel seen before a single word is spoken. In listening closely. Asking better questions. And designing a brand experience that feels deeply rooted, with a permission slip to evolve.
I believe all stories are worth telling. And not just the polished parts. Because in the end, the most powerful brand you can build is a life fully-lived and loved, your way.
Looking Forward.
What you can expect when we work together
To have a little fun.
I take what I do seriously, but not so much myself. The best creative work comes when we’re light and free, and can loosen up a bit. I love meeting and connecting with all kinds of people, and my projects with my clients never feel like work. I promise to make this an enjoyable process where we’ll not only craft your killer brand, but have a few laughs along the way.
A thorough creative process.
If you’re looking for a one-day or one-week “branding sprint” to get your project done super fast, I’m not your girl. Just like free logo generators or your Aunt’s Cousin’s Friend who can draw won’t be able to design an effective logo that truly represents your brand, neither will a designer who throws something together in 4 days.
Before even diving into logo sketches and color exploration, I conduct audience and competitor research to gain a better understanding of what’s working and not working in your industry, and to make sure your brand stands out from the crowd. I’ll provide you with a brand questionnaire where we’ll dive deep into your “why”, your values, what experience you want to provide your clients, and use that knowledge to inform the design choices that will build your look and feel.
A coach, as much as a designer.
With 15 years of branding and design experience, I have a thorough understanding of the psychology of color, line, texture, and typography, and how they combine to convey a certain impression. Throughout our time together, I’ll talk you through my design choices and why they will effectively tell your brand’s story and resonate with your audience. I will answer your questions, address any concerns, and provide you with helpful branding tips and tricks you can use when applying your new brand.
A few coffee dates or google meets.
Yep, we’re going to get to know each other really well over here! Communication is always key (especially when it comes to design) and a huge part of it is nonverbal. We’ll schedule a Google Meet (or meet up in person if you’re local!) in the beginning for your Brand Strategy Workshop where we’ll map out specific deliverables that will be most helpful for your business. Plus, throughout the project we’ll meet to discuss the finished designs of certain phases.
Feeling Empowered.
When your final assets are delivered, I want you to feel confident and ready to apply them. Based on the package you choose, I’ll provide you with everything you need to maintain your cohesive, on-brand, professional appearence.
